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Written Motoring Content


What we do

Heart-thumping, tyre-squealing, new-car-smell content. It's what we do. Scroll down...

SCROLL DOWN

Written Motoring Content


What we do

Heart-thumping, tyre-squealing, new-car-smell content. It's what we do. Scroll down...

The Written Word

Whether you need a regular newsletter, individual articles, or copy for advertising literature, Mayhead Media can help.

Our team includes some of the best automotive writers- names you will recognise from magazines and national newspapers, many award-winning in their field. Whether you need content about a 1920s racing car or a 2016 family saloon, we have someone who is a specialist in that area. 

Scroll down to read how we have helped other companies like yours.

SPECIFIC ARTICLES

Mayhead Media can provide specific motoring articles to suit your needs. Whether for a national newspaper or an in-house journal, we can provide fully researched and edited copy, complete with links and SEO-rich content. 

 

Newsletters

Newsletters are a great way to maintain regular contact with customers and other subscribers. High-quality, bespoke written content really marks a company out from its competitors, and creates SEO-rich pages that help to draw new people to your website. We can also design and send out newsletters on your behalf.

Our writing ethos

Cars are amazing machines- there are few other man-made objects that generate such strong emotional bonds. Our writing reflects this: we are behind the scenes, talking to the people who matter, and coming at old stories from new angles. Humour, passion and knowledge are essential; we expect our readers to be able to #smellthepetrol.

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Social Media for Motoring Clients


Social Media

Live & scheduled posts, competitions, shareable media & advertising.

Social Media for Motoring Clients


Social Media

Live & scheduled posts, competitions, shareable media & advertising.

Social Media

As part of a wider marketing strategy, social media is one of the best ways to interact with your customers, and attract new ones. Great social media content will be shared, increasing your exposure and maximising the impact of your digital marketing budget.

Mayhead Media can help. We have a team of social media experts: from ad creatives to vloggers, we can build social media content that reaches the right audience, with the right message, within the right budget.

Here's an example of how we helped one client, Hagerty Classic Car Insurance, at the 2016 Goodwood Revival.

Build-Up

On the build-up to the event we ran a series of posts, linked to written articles, that achieved one of Hagerty's stated aims: raising awareness of the brand.

This included a flash ticket competition that reached over 100,000 classic car enthusiasts in the UK for a boost of just £45.

Carefully selected audience targeting kept costs down and made sure the spend was effective.

 

On the day

At Goodwood, we posted onto various social media channels including a huge amount of live video. This was widely shared at no additional cost. Many posts also supported Hagerty's other main aim: to drive customers at the show to the Hagerty stand. 

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Post Event

Following the Goodwood Revival, photographs, video and written content was widely shared through various social media channels.

This supported Hagerty's overall aim: of cementing the brand as classic car enthusiasts who love to share what they experience. The result was very successful, with a marked increase in conversions.

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Automotive Photography & Motoring Content


photographic

Photographic content by some of the UK's top automotive photographers.

Automotive Photography & Motoring Content


photographic

Photographic content by some of the UK's top automotive photographers.

Photographs

Mayhead Media has its own in-house team of top quality photographers and we work with additional specialists for specific assignments.

You won't find many front three-quarters shots here - we prefer to take photographs that put you right there, where the action is. 

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Motoring Videos


The moving image

Automotive video content: car movies, drone shoots & live car show videos.

Motoring Videos


The moving image

Automotive video content: car movies, drone shoots & live car show videos.

Videos

We're all about automotive passion, and video captures this perfectly. Check out what we can do below.

EVENT COVERAGE

We recently created a multimedia story for the Porsche Club of America, covering Porsche’s involvement in the 2017 Goodwood Festival of Speed. This video was part of that story. It was filmed, edited and published within 24 hours of the end of the show.

 

Single Car Video

We can also focus on a specific car. In this shoot we used a mixture of HD ground cameras and commercial drones. Drones add a different dimension to your video shoots, adding a cinematic quality at a very reasonable cost. Our drone pilots all hold CAA licences for commercial operations

INTERVIEWS

If you want to get a message across, one of the best ways is through video interview. This interview with Lord Montagu was filmed in July 2017, promoting the re-launch of The World of Top Gear at Beaulieu National Motor Museum.

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Automotive Content Planning


Content Planning

Helping you deliver the best motoring content.

Automotive Content Planning


Content Planning

Helping you deliver the best motoring content.

Content Planning

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what do you want your content to do?

Most companies create some content- maybe a blog, a few social media posts or the odd direct email. But properly planed and focused content can have a huge effect, improving brand awareness, establishing your 'voice' and driving sales.

Mayhead Media can help you identify what you want your content to do, then help you build a strategic content plan that brings everything together. Whether you need regular online content or are looking to support a single event, we can ensure that your content costs are focused on delivering exactly what you need.

And remember, high quality content doesn't have to cost the world. We love working with small companies or events.

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Motoring Public Relations & Automotive PR


Public Relations

Automotive PR support.

Motoring Public Relations & Automotive PR


Public Relations

Automotive PR support.

Automotive PR

Need help getting your message out there?

You may have a fantastic motoring brand, a superb restoration company or a brilliant cottage industry making otherwise obsolete car parts, but maybe your message isn't quite getting out to the people who matter.

Mayhead Media's PR team is headed by Gary Axon, ex- PR head at Goodwood and Saab. He now works for a few selected clients, getting your stories into the publications that reach your target audience.

We can provide everything- writing press releases, direct mailing them to our network of automotive contacts, or through major automotive PR distribution channels. Plus, if you want something a bit different, we can organise flash PR events that will really put your company on the map. Contact us to find out more.

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