As part of a wider marketing strategy, social media is one of the best ways to interact with your customers, and attract new ones. Great social media content will be shared, increasing your exposure and maximising the impact of your digital marketing budget.
Mayhead Media can help. We have a team of social media experts: from ad creatives to vloggers, we can build social media content that reaches the right audience, with the right message, within the right budget.
On the build-up to the event we ran a series of posts, linked to written articles, that achieved one of Hagerty's stated aims: raising awareness of the brand.
This included a flash ticket competition that reached over 100,000 classic car enthusiasts in the UK for a boost of just £45.
Carefully selected audience targeting kept costs down and made sure the spend was effective.
On the day
At Goodwood, we posted onto various social media channels including a huge amount of live video. This was widely shared at no additional cost. Many posts also supported Hagerty's other main aim: to drive customers at the show to the Hagerty stand.
Following the Goodwood Revival, photographs, video and written content was widely shared through various social media channels.
This supported Hagerty's overall aim: of cementing the brand as classic car enthusiasts who love to share what they experience. The result was very successful, with a marked increase in conversions.